TRYING A NEW breakfast place. I tell the cashier, “Extra crispy bacon.”

“Extra bacon,” she says.

“No, not extra bacon. Extra crispy bacon,” I say.

A fast-paced volley of shouted Spanish follows, between the cook, the cashier, and the server. A customer in line behind me chimes in. He is either describing my order to the cashier or telling her about a dream he had involving velvet chickens. I’ve got to learn Spanish.

The cashier turns her green gaze back to me.

“Extra bacon,” she says.

“Um, no,” I say.

“No bacon,” she says.

“Yes, bacon,” I say. “Spinach mushroom omelette, bacon — no toast, no potatoes.”

I will never be able to make it up to her, or to the other customers in line behind me. Or to the pig, quite frankly.

“Extra bacon,” she announces.

I say, “Thank you” and leave a tip in the jar.

Filed under: cities, glamorous, New York City

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TODAY, TWO invaluable contributors to A List Apart move on, and a new member joins our ranks:

Aaron Gustafson (@aarongustafson), author of Adaptive Web Design (the clearest, most beautiful explanation of progressive enhancement I’ve ever read) and nearly a dozen brilliant A List Apart articles, has been a technical editor at A List Apart for six exciting and formative years.

Daniel Mall (@danielmall) has written three great ALA articles and served as A List Apart technical editor almost as long as Aaron.

Both gentlemen have had a profound and lasting impact on the nature and quality of A List Apart’s content. With the publication of today’s ALA issue, both gentlemen move on.

Aaron is the founder of Web Standards Sherpa (“journeying towards best web practices”) and Easy Designs LLC; co-founder of Retreats 4 Geeks; and manager of The Web Standards Project.

Dan is a former interactive designer for Happy Cog’s Philadelphia studio, former design director at Big Spaceship in Brooklyn, co-founder of Typedia and swfIR, and singer/keyboard player for contemporary-Christian band Four24. I can’t tell you what he is doing next — he has sworn me to secrecy — but trust me, it will be awesome.

Over a long career marked by extraordinary collaborators, Aaron and Dan are two of the smartest, and most talented people I’ve had the pleasure to work with. They are also friends. This isn’t goodbye, fellas.

JOINING US today as technical editor is Mat Marquis (@wilto). He marks his entrance into A List Apart’s world via this morning’s stunning article, Responsive Images: How They Almost Worked and What We Need.

Mat is a designer-slash-developer working at Filament Group in Boston. Mat is a member of the jQuery Mobile team, an active member of the open source community, and enjoys a complicated relationship with the now-defunct HTML5 “dialog” tag.

Welcome, Wilto!

Filed under: A List Apart, Acclaim, Design, people

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FREELANCERS AND STUDIO HEADS, learn what your rates say about your brand, and discover how to make more money by raising your rate strategically.

A List Apart: Pricing Strategy for Creatives by JASON BLUMER.

Illustration by Kevin Cornell for A List Apart Magazine.

Filed under: A List Apart, business, Design

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RESPONSIVE WEB DESIGNERS, don’t miss Mat Marquis’ essential article in today’s A LIST APART, for people who make websites: Responsive Images: How they Almost Worked and What We Need. Mat shows why responsive images as we currently use them don’t quite cut it – and shares a way forward that involves the creation of a shiny new HTML element.

Illustration by Kevin Cornell for A List Apart Magazine.

Filed under: A List Apart, Design, Layout, Responsibility, Responsive Web Design

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DYSON’S WEBSITE won’t sell me a vacuum cleaner. It claims New York, a U.S. state it provides in its own drop-down menu, is “not a valid state.” I have previously ordered Dyson products from the Dyson website and shipped them to a different address in New York. I have an account and everything. But the website won’t let me ship products to my office. This is just one of about a dozen errors that wasted half an hour of my life today.

Filed under: Usability

This post has earned 20 responses so far.

CAR JUST HIT ME as I was crossing street. Van carrying old people. Driver didn’t see me. Van struck my head. #

I punched door. Driver and passengers stared at me. Time slowed way down. I gestured for driver to pull over.#

Asked woman on street if I was bleeding. She said no. Told van driver to leave. He got out, walked over, insisted on seeing if I was ok. #

Black man, about 60. Told him I was good, merry Christmas. Shook his hand twice, nearly hugged him. Glad to be alive. #

Two hours later:

In ER with friend, getting checked after accident. #

No concussion, no spinal or brain injury, I’m very lucky. #

P.S. Having some back and arm pain today, nothing unexpected according to what the E.R. doc told me. Overwhelming feeling remains gratitude at being alive, although the feeling is more tempered now, not as giddy as it was immediately following the accident.

Filed under: experience, glamorous, Live tweeted macho invincibility, Zeldman

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In a triple issue of A List Apart for people who make websites, it’s time for designers to seize the day! Transcend mobile platform differences, harness the power of an open-source front-end toolkit, and band together to change the world:

An Important Time for Design

by CAMERON KOCZON

Cameron Koczon says designers have now been given a blank check—one that lets us band together as a community to change the way design is perceived; change the way products are built; and quite possibly change the world.

Building Twitter Bootstrap

by MARK OTTO

Mark Otto, the co-creator of Bootstrap, sheds light on how and why Bootstrap was made, the processes used to create it, and how it has grown as a design system.

A Pixel Identity Crisis

by SCOTT KELLUM

The pixel has long been the atomic particle of screen based design: a knowable, concrete unit of measurement. But layouts based on the hardware pixel are fast becoming an endangered species. Scott Kellum shows how math and media queries can keep you sane and help you design consistently across platforms.

Thanks

This is Mandy Brown‘s last issue as an editor. Mandy has brought a lot of great thinking to ALA; she will be missed. Mandy will continue as editor of A Book Apart.

Illustrations by Kevin Cornell for A List Apart

Filed under: A List Apart

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DING DONG, THE WITCH IS DEAD. For now, at least, the “ill-conceived lobbyist-driven piece of legislation” known as the Stop Online Piracy Act (SOPA) is no more:

Misguided efforts to combat online privacy have been threatening to stifle innovation, suppress free speech, and even, in some cases, undermine national security. As of yesterday, though, there’s a lot less to worry about.

…Though the administration did [not] issue a formal veto threat, the White House’s opposition signaled the end of these bills, at least in their current form.

A few hours later, Congress shelved SOPA, putting off action on the bill indefinitely.

Political Animal – Putting SOPA on a shelf

Filed under: Design, State of the Web, The Essentials, Web Design, Web Design History, Web Standards

This post has earned 34 responses so far.

TOMORROW, WHICH IS also my birthday, I begin teaching “Selling Design” to second-year students in the MFA Interaction Design program at School of Visual Arts, New York. Liz Danzico and Steve Heller created and direct the MFA program, and this is my second year teaching this class, whose curriculum I pull out of my little blue beanie.

In this class we explore collaboration and persuasion for interaction designers. Whether you work in a startup, studio, or traditional company; whether you design print, products, purely digital experiences, or any combination thereof; whether you’re the sole proprietor, part of a tightly focused team, or a link in a long chain of connected professionals, it is only by collaborating skillfully with others—and persuading them tactfully and convincingly when points of view differ and yours is right—that you can hope to create designs that make a dent in the universe.

During this spring semester, we’ll explore collaboration and persuasion from many points of view, and hear from (and interact with) many accomplished designers who will serve as special guest speakers. For our opening get-acquainted session, we’ll focus on texts that explore the some of the most basic, traditional (and rarely taught) aspects of design professionalism from the worlds of web, interaction, and print design:

Demystifying Design

by Jeff Gothelf – A List Apart

1. Draw together
2. Show raw work (frequently)
3. Teach the discipline
4. Be transparent
5. Take credit for your wins

Design Criticism and the Creative Process

by Cassie McDaniel – A List Apart

• Critique as collaborative tool
• Presenting designs
• What is good feedback?
• Negotiate criticism
• The designer as collaborator

Personality in Design

by Aarron Walter – A List Apart

• Personality is the platform for emotion
• A history of personality in design
• Personas
• Creating a design persona for your website [or other project]
• Tapbots: Robot love
• Caronmade: octopi, unicorns, and mustachios
• Housing Works: a name with a face
• The power of personality

Design Professionalism

by Andy Rutledge

You should read this entire brief book, but for now, sample these bits:

• Distractions: Contests and Awards
• Distractions: Pitches and Spec Work
• Conclusion: A Gestalt

Do You Suck at Selling Your Ideas?

by Sam Harrison – HOW Magazine

Dyson is used as an example of a product that currently dominates the market, even though nobody initially believed in the inventor’s idea. Lessons:

1. Tell a personal story
2. Create emotional experiences for decision makers
3. See what’s behind rejections

How to sell your design effectively to the client

by Arfa Mirza, Smashing Magazine

1. Understand the nature of your client
2. Have a rationale for every part of your design
3. Show the best design options only
4. Defend your design, but don’t become defensive
5. Solicit good feedback and benefit from it

Money: How to sell the value of design – an email conversation

by Jacob Cass – Just Creative

Narrative of standing up to new-client pressure to do something against the designer’s self-interest, or which devalues design. Story told here is about money but it could be about any designer/client conflict in which the designer needs to gently educate the client. (Some designer/client conflicts require the client to educate the designer, but that’s another matter.)

How to choose a logo designer

by Jacob Cass – Just Creative

Basic article outlines ten background materials any designer (not just logo designers) should prepare to encourage confidence on the client’s part:

1. Experience
2. Positive testimonials
3. A thorough design process
4. Awards won/published work
5. A strong portfolio
6. Price
7. Design affiliations
8. Great customer service
9. Business Professionalism
10. Appropriate questions

Filed under: "Digital Curation", Advocacy, Best practices, business, Career, Design, SVA, Teaching, The Essentials, The Profession

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THE FIRST THING I got about the web was its ability to empower the maker. The year was 1995, and I was tinkering at my first website. The medium was raw and ugly, like a forceps baby; yet even in its blind, howling state, it made me a writer, a designer, and a publisher — ambitions which had eluded me during more than a decade of underachieving desert wanderings.

I say “it made me” but I made it, too. You get the power by using it. Nobody confers it on you.

I also got that the power was not for me alone: it was conferred in equal measure on everyone with whom I worked, although not everyone would have the time or desire to use the power fully.

The luckiest makers

Empowerment and desire. It takes extraordinary commitment, luck, and talent to become a maker in, say, music or film, because the production and distribution costs and risks in these fields almost always demand rich outside investors and tightly controlling corporate structures. (Film has held up better than music under these conditions.)

Music and film fill my life, and, from afar, I love many artists involved in these enterprises. But they are mostly closed to you and me, where the web is wide open, and always has been. We all know gifted, hard working musicians who deserve wide acclaim but do not receive it, even after decades of toil. The web is far kinder to makers.

To care is to share

Not only does the web make publishers of those willing to put in the work, it also makes most of us free sharers of our hard-won trade, craft, and business secrets. The minute we grab hold of a new angle on design, interaction, code, or content, we share it with a friend — or with friends we haven’t met yet. This sharing started in news groups and message boards, and flowered on what came to be called blogs, but it can also slip the bounds of its containing medium, empowering makers to create books, meet-ups, magazines, conferences, products, you name it. It is tough to break into traditional book publishing the normal way but comparatively easy to do it from the web, provided you have put in the early work of community building.

The beauty is that the community building doesn’t feel like work; it feels like goofing off with your friends (because, mostly, it is). You don’t have to turn your readers into customers. Indeed, if you feel like you’re turning your readers into customers, you’re doing it wrong.

If you see a chance, take it

The corollary to all this empowerment is that it’s up to each of us to do something positive with it. I sometimes become impatient when members of our community spend their energy publicly lamenting that a website about cats isn’t about dogs. Their energy would be so much better spent starting bow-wow.com. The feeling that something is missing from a beloved online resource (or conference, or product) can be a wonderful motivator to start your own. I created A List Apart because I felt that webmonkey.com wasn’t enough about design and highfive.com was too much about it. If this porridge is too hot and that porridge is too cold, I better make some fresh, eh?

I apologize if I sometimes seem snippy with whiners. My goal is never to make anyone feel bad, especially not anyone in this community. My message to my peers since the days of “Ask Dr Web” has always been: “you can do this! Go do it.” That is still what I say to you all.

Filed under: Best practices, Brands, business, Ideas, parenting, Respect, Self-Employment, Standards, Startups, State of the Web, The Essentials, Web Design, Web Design History, wisdom, zeldman.com

This post has earned 18 responses so far.